Where Fashion, Music & Local Culture Come Alive.

BE PART OF THE EXPERIENCE

Where Fashion, Music & Local Culture Come Alive.

About LaPop Experience

More Than Just an Event — We're a Launchpad
Discover the movement that's redefining creative exposure across South Africa.

LaPop Experience is a city-to-city pop-up event designed to uplift emerging creatives. We bring together clothing brands, DJs, and lifestyle lovers to create powerful cultural experiences. Every event features a unique mix of local talent and LaPop’s travelling team, giving brands and artists the chance to grow their audience beyond their home city. LaPop isn’t just an event — it’s a platform that builds real opportunities.

Why Choose Lapop Experience

The LaPop Advantage: Growth, Community, Impact
We deliver tangible value for everyone who joins our experience.

We Put Creatives on the Map

Your Stage for Real-World Growth Stop just scrolling—start selling and performing for a crowd that's ready to engage. We bridge the gap between your online hustle and real-world impact, placing you in front of hundreds of style-savvy attendees in a single day. This is where emerging brands make their first major sale and DJs build a loyal following. We provide the platform, the audience, and the hype so you can focus on what you do best: creating an unforgettable experience.

a man wearing headphones and holding a camera in front of a large crowd

Every City, A New Frontier

Expand Your Reach Beyond the Hometown Hype Your talent shouldn't be confined to one postcode. Our unique touring model is designed to break you out of the local scene and introduce your brand to entirely new markets. Each city brings a fresh, curated crowd, eager to discover what you have to offer. It’s more than an event; it’s a growth engine that transports your vision across the region, building a recognizable name and a dedicated customer base wherever we go.

Content That Builds Your Brand

Walk Away With More Than Just Sales At LaPop, your success story is our content strategy. We don’t just host you; we actively market you. Our dedicated media team captures professional-grade photos and dynamic video clips of your products and performance, delivering assets you can use instantly. This isn't generic event coverage—it's bespoke content designed to elevate your social feeds, boost your credibility, and keep the momentum going long after the event ends.

Services

Your Pathway to a Bigger Stage
Whether you're a brand, a DJ, or a partner, we have a role for you in the LaPop journey.

Vendor Stalls for Clothing Brands

Your Pop-Up Retail Space to Connect & Convert
Sell your latest collections, test new designs with real customers, and build meaningful connections that extend far beyond a single transaction. This is your chance to create authentic brand experiences in high-traffic, curated environments.

DJ Performance Slots

Your Moment to Command the Crowd & Build Your Following Step up to the decks and showcase your sound to audiences that genuinely appreciate fresh talent. We provide the professional setup and vibrant atmosphere—you bring the energy that turns first-time listeners into lifelong fans.

Event Hosting & Entertainment

Creating Unforgettable Cultural Experiences
Beyond just markets and music, we craft immersive environments where fashion, sound, and local culture collide. From live art installations to style showcases, we build the kind of events that people remember and talk about for weeks.

Brand Promotion Packages

Amplify Your Reach With Professional Content & Exposure
Get more than just a stall—get a marketing partner. Our promotion packages include social media features, professional photography, and highlight reels that give you authentic content to fuel your growth long after the event ends.

Partnerships & Sponsorships

Align Your Brand With South Africa’s Hottest Creative Movement
Join us as a strategic partner to connect with the influential youth market. From city-specific activations to nationwide tour sponsorships, we create meaningful collaborations that deliver real visibility and cultural credibility.

HOW LAPOP EXPERIENCE WORKS

Get Started in Four Simple Steps
Your journey from application to showcase is seamless and straightforward—we handle the logistics so you can focus on your craft.

1. Apply Online

Tell Us Your Story in Just a Few Clicks Complete our simple, straightforward application form. Share your brand's vision or your DJ style—we want to understand what makes you unique and how we can best showcase your talent.
2. Get Approved

Receive Your Personalized Event Pack Once approved, you'll get all the details: exact location, setup times, technical specifications, and our vendor/DJ handbook. We're here to answer any questions and ensure you feel completely prepared.
3. Show Up & Showcase

Connect, Create, and Captivate Arrive at the venue and let us handle the rest. From dedicated load-in assistance to professional stage management, we create the perfect environment for you to shine and make meaningful connections.
4. Grow With Us

Build Momentum Across Multiple Cities The first event is just the beginning. Join our growing community of returning creatives who expand their reach by appearing in multiple cities, building regional recognition and a loyal customer base.

TESTIMONIALS

Real Stories from Our Creative Community
Don't just take our word for it—hear from the brands, artists, and attendees who've experienced the LaPop magic firsthand.

"LaPop was our first major market outside Joburg. We tripled our Instagram following and sold out of our new line. The energy is unreal!"

Thando M. Founder of StreetWise Apparel

"Playing at LaPop Rustenburg connected me with a whole new audience. The production was professional, and the crowd was amazing. Can't wait for the next one!"

DJ Sphelele

"As an attendee, you never know what you'll discover. I've found my favourite local brands and best new DJs at LaPop. It's the highlight of my month."

Lerato K. Lifestyle Enthusiast

UPCOMING CITIES

Find LaPop Coming to Your City Soon
We're constantly expanding our tour schedule—check back regularly to see when we're bringing the experience to your neighborhood.

Rustenburg • Mahikeng • Polokwane • Pretoria • Johannesburg

Our rotating city schedule means fresh opportunities in new markets every month. Can't see your city yet? Follow our social media for expansion announcements and voting for future locations.

FREQUENTLY ASKED QUESTIONS

Everything You Need to Know
Quick answers to your most common questions about participating in or attending the LaPop Experience.

FOR VENDORS

What's included in a vendor stall package?

You get a branded stall space, a listing on our event social media pages, professional photos of your setup, and access to our vendor network.

How far in advance should I apply?

We recommend applying at least 3-4 weeks before the event, as stalls are limited and fill up quickly.

How to Change my Subscription Plan using PayPal

We recommend applying at least 3-4 weeks before the event, as stalls are limited and fill up quickly.

FOR DJs

What kind of music do you book?

We curate a diverse lineup! From Amapiano and House to Hip-Hop and Afrobeat, we want DJs who can move a crowd. Tell us your style in the application.

Do I need to bring my own equipment?

No. We provide a full DJ booth setup (CDJs/mixer). You only need to bring your own headphones and USB drives.

Ready to Join the Movement?

This is your moment to step into the spotlight and connect with a community that’s ready to embrace what you create.

Your Next Stage Awaits—Let's Make It Happen

Get In Touch With Us Here